We are entering the most disruptive era in sports business in fifty years.
Athletes are building companies before they are building stat lines.
Fans expect access, transparency, and cultural relevance.
Every level of sport is being reshaped in real time.

That is the world I have spent my career navigating, and it is why I am excited to launch Beyond the Game™.

I have been fortunate to work across nearly every corner of the sports and entertainment landscape: minor league baseball, major college athletics, professional teams, partnerships, concerts, festivals, and now the classroom. Each stop taught me something different about people. How they lead. How they perform. How they respond when pressure hits. What really drives decisions behind closed doors.

What I have learned is simple:
Sport has always been about more than the game.
It is identity, community, business, culture, and human behavior all moving at high speed.

Over the years, I have been mentored by great leaders and surrounded by teams who shaped how I show up. As a colleague. As a coach. As a teacher. As a person who is constantly trying to grow. Those experiences guide every conversation I have with young professionals today, and they will guide everything I write here.

So what can you expect from Beyond the Game™?

One core idea:
The future of sport belongs to the people who understand the human side as deeply as the business side.

That is the lens we will bring to every post. Insights from decades in the field. Stories from real moments behind the scenes. Reflections on how sport is changing and what it means for athletes, leaders, families, and partners.

I am grateful for the journey that led me here. I am even more excited to share what I have learned, learn from you, and explore where the industry is heading next.

This is where we go beyond headlines and into what really drives sport.

— John